Conservatives and Republicans often wonder why their Nationbuilder site (or Wordpress site) does not deliver all the social media 'miracles' that were promised at the time the site was deployed. Here's the key for conservative sites. We learned on a campaign that had a web site with 2 million visitors that conservatives need a little more direction and guidance to become productive with social media.
I chose the word 'surfacing' for this article because your NB gold is very, very near to the surface.
But it's not yet at the surface where people (and especially digital activists) can see it and use it! You need to undertake a trivial, easy lift to get it to the surface where it's usable. OK, maybe not so trivial if you are severely tech challenged, but let's set it forth anyway...
Use video! It's not that hard and it reaches people in ways that no other technology can! It's a great audience builder.
You already know the audience you can reach via conference calls and tele-town halls. And you know how fast you can build your audience from a standing start. Add video, and you can quickly expand that audience reach to 2 or 3 times what you had before. Provide good, interesting content, and you can continue building your audience far beyond that.
There are definitely situations where you need to hire a full crew as in the accompanying photo, but today it's much rarer, and having a small budget does NOT mean you should have small ambitions for employing video wisely and effectively in your campaign.Read more
The Trump administration may be moving to re-examine some aspects of the FCC's 2015 net neutrality rules, and the prospect has some net neutrality proponents moving to protect their 2015 victories with the FCC.Read more
(Cross-posted from Campaigns & Elections)
Many of us love digital ops in campaigns because they give us solid, auditable numbers that we can trust. Did we inspire a desirable action from the reader? Does a click mean that we produced all the action we wanted? Could we have produced a desirable (and measurable) alternate action?Read more
It happens around nearly every conference table at every campaign or company (or in some anonymous basement where you're about to stream your first game session on Twitch) - the topic turns to...
which service shall we stream on?
You're planning a stream-worthy event that you suspect will get lots of viewers, and now it's time to choose your specific audience. In many first cases, it boils down to a choice between Youtube LIVE and Facebook LIVE.